If there was one person out of the entire class composed of such talented individuals that I believed could really make it far in sales..it would be Brian Frank. His presentation of "Sudzee" was absolutely wonderful. The confident tone of his voice really put future consumers at ease with every word he spoke. Not only was his product both extremely innovative and practical but Brian really covered all basis in his presentation. It was evident that he put a lot of time, hard work and effort into making his product the absolute best that it could be. Brian thought about all elements of his production and researched far into his product, therefore enabling him to answer all questions confidently and correctly about his product.
Brian's final project and presentation was one of the most memorable ones thus far. One of the most successful elements to Brian's pitch was that he asked himself the very same questions that we were asking in our heads. For instance, at the beginning of his presentation Brian asked, "What is our approach?" He thought of potential questions that consumers would want to know and gave answers to those questions right off of the bat. Brian gave background information and insight as to which materials would be used in the production and manufacturing of his product, "Sudzee." I really appreciated how Brian decided to make his product very environmentally friendly-because that is a vital factor in saving our planet. His product could potentially change the way we, as a society, do laundry. Throughout his presentation, I really got the feeling that Brian was so understanding, caring and mindful of other people, In fact, he chose to design a second "Sudzee" which would be less expensive than his original model for low-income families who wouldn't be able to afford the first model. Brian also came up with a design for handicapped or old people who can't bend down to retrieve their own laundry. He designed a device that would actually lift the laundry to eye level, making it more suitable for all people-handicapped or not. Furthermore, he proposed that his company would remove consumers old laundry and dryer machines at no cost and recycle that material to be used for other things-once again reinforcing his environmentally friendly approach. The fact that Brian took all of these things into consideration when designing his product gave off such an emotional appeal to audience members and that sense of caring would ultimately lead me to choose "Sudzee" over old brands.
The first ad that Brian chose to display "Sudzee" on was a billboard. I really liked that fact that he cleverly placed this Billboard by Newark airport. By choosing this location, Brian has reached such a broad and extensive audience. The traffic by Newark airport from people traveling to and from is astronomical. The billboard itself was so cute! I really liked how Brian made a logo for himself out of old washer and dryers and make an adorable smiley face out of it. This shows the caring aspect of his brand and omits the feeling of being light and happy. For his second advertisement, Brian chose to use the Internet, specifically Facebook to reach his target audience. He researched where the best places to show his ad were and Facebook was the most appropriate forum to do so in. Advertising on Facebook is very cost efficient. Brian will save lots of money, while reaching such a large scale of potential consumers through Facebook. He will only have to pay per click, saving him lots of money to be put towards other things within his company. For Brian's final ad, he chose to use a magazine to get his product out there for potential consumers. Brian's elegant design for his magazine ads tied in perfectly with his campaign. He used the same logo as was on the billboard ad, as he wanted to let the images speak for themselves. Brian did not want to give too much away in his ads, but rather tease audience members and give them a hint of his product, so they would then want to investigate further into it. Displaying his ads in "O"and "Family Circle" magazines were a wise choice for Brian. These seem most fitting for the target audience he is trying to reach-middle-aged women who are most likely the one's doing laundry in the household. The design spoke to this age group and by advertising in a magazine, Brian is still maintaining his cost effective budget.
Brian's efficient use of materials and innovative technology make for one successful product and campaign. One of my most favorite parts of Brian's final project was that at the end, he ran through a list of reasons why potential consumers should choose "Sudzee." Here, Brian summed up the success of his product and highlighted why people should go out and purchase this. His confidence and knowledge were a highly successful component of his product an it is those two elements that would ultimately lead me to purchase "Sudzee."
