My Final Project Idea

The idea that I chose for my final product is the ATD Connect. This device records a lecture, meeting or just casual conversation and stores it on a microchip. This chip can then be removed from the device and inserted into a computer. There, the ATD Connect will convert the recordings into a Word Document, allowing you to visually see the conversation. My target audience is going to be college students and business men and women, because this device is ideal for lectures and seminars and meetings. The four different mediums in which I will display the ATD Connect is in newspapers, the internet, magazines and print ads (trays in the airport, brochures) I chose these different types of media because I believe that they pertain the most to college students and businesspeople, who use this media to get their information.