Photo Credit to: Google Images
(I had to resort to taking a snapshot of the ad I made on photoshop because blogger could not recognize the photoshop project. For my final project I will print out all of my ads. Because it is a snapshot, the font appears very small so I will list what is typed on the ad below. "Introducing the New ATD Connect. No more cramping hands and sloppy pages from note taking. No more worries about not hearing important information. This pocket sized device not only captures audio but converts it into Word format. Perfect for college students and business people! (www.atdconnect.com) Get yours today before supplies run out! ATD...the device of the future).
I chose to advertise my product in a newspaper because I felt it was most appropriate for my target audience-college students and business men and women. This black and white ad will be featured in the New York Times newspaper. I decided to advertise ATD Connect in the New York Times because it is one of the most popular newspapers out today. I believe that my target audience would normally be using the newspaper, specifically the New York Times in order to receive their news and information. I got the idea for the New York Times from the free copies available for students and faculty here, at Ramapo College. After researching online, I discovered that many colleges in the tri-state area supply the New York Times for free to their students. I used simple, yet bold fonts to make a statement but not be overbearing or chaotic. Unlike my internet ad, this newspaper ad uses words in order to convey the point I am trying to make-which is that consumers should purchase my product because it is in high demand and is necessary. I didn't want to give too much information away within the ad because I want to leave individuals curious as to find out more about my product. I included ATD's website so that people are able to log on and discover more about my product and will want to buy it. At the end of my ad, after describing who this product was for, I stated that people should go out and get their ATD Connect now before supplies last. Here, I create a sense of urgency. I want people to want to go out and buy my product because they feel like it is in high demand. When a product is wanted and is popular amongst people, everyone wants it-it's hot. That's exactly what I envisioned for ATD Connect. I also said that this is the device of the future because I want audience members to feel like they need this in order to keep up with the times. ATD Connect is going to change the way people think and learn-and everyone should own one because I think my product is great! In addition, rather than putting a picture of my product on the ad, I chose to use an image found on google of a small boy who seems annoyed and overloaded by the coursework in front of him. I felt like this picture gave off more of an emotional appeal and is going to make reader's want to discover more about the product and they will be curious as to why I used that image for ATD Connect. This image is meant to show people that they don't need to feel like this anymore-ATD Connect is here to help. I believe that the success of my product is going to be reliant on the advertisements I choose and the newspaper ad is fitting for my target audience.
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